Brain begets swagger in KBC 17 promos
Samsung takes a trip down memory lane to flog its latest foldables
Marketing Initiative
A look back at how a B2B brand made waves at the IPL Razorpay's ‘Backing India's Boldest’ redefined brand-building for the better
What do you do when you have India’s biggest media stage at your fingertips, and zero interest in putting your own logo all over it? If you’re Razorpay, you flip the script.
Galaxy S25 Ultra turns newspaper ad into a first-of-its-kind voice-led print experience
Birla White debuts 'TileStix' tile adhesive with a unique 'Talking Tiles' campaign
Latest Stories
Arvind Fashions names Amisha Jain as new MD and CEO
Signpost India appoints Roch D’Souza as Chief Strategy Officer
Media
Network18 Q1 revenue down 5.1% as ad spends remain soft
Tata Play Binge onboards Prasar Bharti’s WAVES OTT
Subscription Trap, Drip Pricing: 50% OTT users unhappy with dark patterns
‘Kyunki’ isn’t just for the old—it’s a multi-gen ad platform: JioStar
Brands
Swiggy rolls out ‘High Protein’ category to tap growing healthy eating trend
ChrysCapital to acquire bakery chain Theobroma in Rs. 2,410-crore deal
Post Kolhapuri sandal row, Prada looks to collaborate with Indian artisans
Marketing
Rosalía joins New Balance as latest global ambassador
Airtel partners with Perplexity to offer pro access to its customers
ISOPURE announces Rashmika Mandanna as first Indian brand ambassador