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Marketing Initiative

bn Marketing Initiative

19 Cities, 950+ Brands: HT Media Group’s Festival of Gifts 2024 Sets New Benchmarks!

The Festival of Gifts 2024 engaged over 6 lakh participants, offering unmatched brand visibility, exclusive offers, and 930 winners through an electrifying campaign.

By afaqs! partner content
Nov 18, 2024 13:53 IST 3 Min read
cnz Marketing Initiative

A young entrepreneur's journey

By afaqs! partner content
Nov 05, 2024 18:28 IST 3 Min read
jgf Marketing Initiative

Flipkart’s new ‘ADd TO BRAG!’ campaign makes Diwali shopping a social media affair

By afaqs! partner content
Oct 29, 2024 13:28 IST 3 Min read
io Marketing Initiative
Mokobara joins the journey of Diljit Dosanjh’s record-breaking Dil-luminati Tour
By afaqs! partner content
Oct 28, 2024 10:28 IST 2 Min read
gfdz Marketing Initiative
Varun Dhawan transforms Mumbai’s iconic Gaiety Galaxy theatre for Prime Video’s ‘Citadel Honey Bunny’ launch
By afaqs! partner content
Oct 25, 2024 18:43 IST 2 Min read

Latest Stories

Apurva Sircar People Spotting

Apurva Sircar quits Bandhan Bank

The head of marketing has mentioned in his LinkedIn post that he will soon be joining 'a legend to run his businesses to create real impact on ground.'

By Benita Chacko
Nov 23, 2024 13:35 IST 1 Min read
Volvo ad Advertising

Volvo’s old 'pro-family' ad wins praise as Jaguar’s new campaign fails

By Benita Chacko
Nov 23, 2024 13:10 IST 2 Min read
asianpaints Advertising

Agent Ranbir Kapoor relies on Asian Paints for protection in new ad

By afaqs! news bureau
Nov 22, 2024 18:38 IST 2 Min read
ACCxSPNI Media
Sony Pictures Networks India bags media rights for Asian Cricket Council
By afaqs! news bureau
Nov 22, 2024 17:23 IST 2 Min read
Red Bangle- McCain Advertising
Red Bangle wins creative mandate for McCain Foods India
By afaqs! news bureau
Nov 22, 2024 16:20 IST 1 Min read

Media

ACCxSPNI Media

Sony Pictures Networks India bags media rights for Asian Cricket Council

This partnership between the Asian Cricket Council and Sony Pictures Networks India is for a duration of 7 years, covering the 2024-2031 cycle.

By afaqs! news bureau
Nov 22, 2024 17:23 IST 2 Min read
KTB OTT Streaming

Animated series on freedom fighters to stream on Doordarshan, Prime Video, Netflix and WAVES

By afaqs! news bureau
Nov 22, 2024 11:45 IST 3 Min read
ZEE Media

ZEE targets regional brands with ‘Dilfluencers’ platform

By Nisha Qureshi
Nov 21, 2024 05:20 IST 3 Min read
Retail media advertising Digital
How retail media is taking a larger share of digital spends
By Benita Chacko
Nov 21, 2024 05:10 IST 5 Min read
Prasar_Waves OTT Streaming
Prasar Bharati unveils OTT platform Waves
By afaqs! news bureau
Nov 20, 2024 18:01 IST 2 Min read

afaqs! Video Interviews

CMO dialogue..Anuj Marketing

Xiaomi wants to be everywhere you are—but is the India market ready?

Anuj Sharma, CMO, Xiaomi India, breaks down the trends that are defining the smartphone sector and how he budgets his marketing spends through the year.

By Venkata Susmita Biswas
Nov 04, 2024 05:10 IST 4 Min read
Rohit Bhasin CMO Dialogues Marketing

60% of our marketing budget goes to digital: CMO Kotak Mahindra Bank

By Venkata Susmita Biswas
Sep 20, 2024 05:20 IST 4 Min read
India largely watches movies on TV, which makes it a consistent part of media plans to build frequency: Ajay Dang Marketing

India largely watches movies on TV, which makes it a consistent part of media plans to build frequency: Ajay Dang

By Venkata Susmita Biswas
Sep 04, 2024 05:20 IST 3 Min read
Legrand India’s digital spends increased from 5-6% to over 50% in last 10 years Marketing
Legrand India’s digital spends increased from 5-6% to over 50% in last 10 years
By Benita Chacko
Aug 23, 2024 05:20 IST 4 Min read
“Influencer marketing is one of the most low-cost digital marketing avenues we use” Marketing
“Influencer marketing is one of the most low-cost digital marketing avenues we use”
By Venkata Susmita Biswas
Aug 20, 2024 05:20 IST 3 Min read

Brands

Zomato and Deepinder Goyal Brands

Zomato CEO Goyal walks back on ‘Rs 20 lakh fee for job' caveat

He clarifies it was merely a filter to identify candidates who would value the opportunity without being hindered by constraints.

By Shreyas Kulkarni
Nov 21, 2024 22:32 IST 1 Min read
Tatacliq (1) Brands

Tata CLiQ becomes Tata CLiQ Fashion with new brand identity

By afaqs! news bureau
Nov 21, 2024 15:47 IST 2 Min read
NothingXJaguar sfn Brands

Nothing introduces new logo taking a jab at Jaguar’s rebranding

By afaqs! news bureau
Nov 21, 2024 13:23 IST 1 Min read
Jaguar rebrand Brands
Has Jaguar taken futuristic rebranding too far?
By Ruchika Jha
Nov 21, 2024 05:30 IST 5 Min read
Hindware Brands
Hindware expands 'Build a Toilet, Build Her Future' initiative
By afaqs! news bureau
Nov 20, 2024 10:22 IST 2 Min read
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